Downtown Master Plans

The City of Morganton Main Street has generated more than $60 million dollars of public and private investment into downtown. A large portion of this investment was driven by the first Downtown Master Plan in 1997. The 1997 Master Plan launched downtown on a progressive path. The CIty of Morganton and the Main Street Office began its revitalization efforts by working vigorously to renovate a historic property in the heart of the district to establish downtown's first restaurant, Yianni's. From Yianni's more restaurants and businesses came. Downtown offered visitors options for shopping, outdoor dining, a gorgeous new streetscape design, and even a state-of-the-art multi-screen movie theater. By 2015 approximately 98% of the 1997 Downtown Master Plan was completed and efforts began to produce a new plan that would drive the efforts for downtown's future. In March 2018, the City of Morganton adopted the new Downtown Master Plan after over 750 people were involved in the planning.